OBERMEYER BMW Shanghai B&E Center
          OBERMEYER BMW Shanghai B&E Center
          OBERMEYER BMW Shanghai B&E Center
          OBERMEYER BMW Shanghai B&E Center
          OBERMEYER BMW Shanghai B&E Center

          The potential, challenges and opportunities of four different locations for BMW Brand Experience and Driving Center are studied in a comprehensive manner. The first part of the technical assessment evaluates the four plots in a comparative perspective, taking into consideration their accessibility, surrounding infrastructure, as well as land use planning. Moreover, a masterplan is proposed for each of the plots, including similar key elements and showcasing our proposal for handling track layout, while maximizing their site-specific individual advantages. By focusing on the diverse potential of each plot, every single option results in a different concept, being the “fun” character enhanced in one of them, while the “high-speed” one might be more important in others.

          Location: Shanghai, China
          Client: BMW
          Assignment type: Commission
          Design Phases: Due Diligence Study, Conceptual Design
          Type of project: Test- Experience- and Race- Track Design
          Project duration: 2015
          Program: Experience Track, Experience Center
          Area: 120000 m2
          GFA: 198830 m2
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